“I'd definitely recommend Hills Ford Malvern because the service was great and the guarantee was better than my last place” - Gwyn Osborne
“Would highly recommend Hills automotive if you are looking for a new/used vehicle. The customer service was second to none, and communication was excellent” - James Giddings
“At Hills Ford, I felt at ease, and no pressure put on me. They really take pride in their work and the showroom is inviting to customers".- Amy
"Hills Ford Malvern were great because they dealt with me fairly and took time to understand my needs, very efficient, overall experience was excellent and they kept in touch at every stage, lovely car and decent price, thank you"- John Brook
"Made me feel confident 😌I am a Motability customer. I ordered my Kuga with Kriss Mooney. He kept me informed all the way. Nothing was to much trouble. When the car was ready for collection he went through all the paperwork with me, and showed me all the features I needed to know about the car. Great service thoroughly recommend hills ford Kidderminster and especially Kriss Mooney".
“I had my new cars first service at Hills Ford,I found the whole experience brilliant, the staff on the service desk where very knowledgeable, polite and very helpful. When I collected my car it had been cleaned inside an outside it looked brand new again. I would deffo recommend".- Stephen Greaves

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Hills Ford Privacy Policy

Here at Hills Ford we take your privacy seriously. When you buy a product or receive services from Hills Ford, certain information about you and your vehicle (personal information) will be collected. Please take a moment to read the Hills Ford Privacy Policy to understand the way that we collect and use personal information.

Who we share your information with

The information you provide will only be disclosed to relevant employees where required as part of their role in processes related to the items disclosed in the ‘How do we use your information’ section detailed further below in this policy. Some of your personal information may also be disclosed to:

  • Carefully selected and approved companies or other organisations that Hills Ford have engaged to provide services on their behalf.
  • Our other trading divisions or holding company
  • To companies or other organisations where you have asked us to or agreed that we may share your personal information with them
  • Regulators and government authorities if we are required to do so by law or if the regulator/authority requests it and we deem that request as reasonable
  • Ford Motor Company in order to support a vehicle purchase or warranty/recall
  • Fraud prevention agencies or other 3rd parties that assist us in preventing fraud or loss
  • Our insurers, legal advisers or other 3rd parties who need access to it in context of investigating or defending actual or potential claims or complaints

Security of Data

  • Hills Ford protects personal information by having in place appropriate physical, electronic and managerial procedures to safeguard and secure the personal information we collect.
  • We will never sell personal information collected by our company, including e-mail addresses, to outside parties
  • All information you provide us is stored on our secure servers which are located within the UK. Any payment information held will be encrypted
  • Please be aware that when providing your information to us through our websites or you send us or ask us to send you any confidential information by email, that the internet and email communications over the internet may not be secure. We therefore cannot guarantee the complete security of data transmitted as described above, any transmission is therefore at your own risk

What information will we use?

Hills Ford collects and holds personal information you provide when conducting a transaction with us, taking a test drive or when making an enquiry either in person, over the phone, by email or via the web.The personal information may include your name, address, phone numbers, e-mail addresses, vehicle information, driving licence details and national insurance number.

We will also collect information about your vehicle(s) including the model, age, registration number, vehicle identification number (VIN) and mileage. When you bring your vehicle in for servicing or repairs, we may collect diagnostic information about your vehicle and keep a record of the work carried out and parts supplied.

How do we use your information?

  • Hills Ford collects and uses information to allow you to make the most of the products and services provided
  • We may combine and analyse your personal information to help us identify and develop products and services which may be of interest to you.
  • In order to fulfil any order for vehicles, parts, accessories or services that you place with us
  • To maintain our records to support the provision of guarantees and warranties we provide as part of our vehicle and product and services we supply
  • To meet our legal responsibilities
  • To allow us to contact you in the event of a safety issue identified by the manufacturer relating to any vehicle, part or service we have provided
  • To enable reminders to be provided for servicing, MOT or essential repairs or for items covered under a service/repair or warranty plan you have purchased from us
  • To conduct customer satisfaction surveys
  • We may wish to inform you about other products or services we think may be of interest to you, or to share new and exclusive offers, news and events with you.
  • To carry out our obligations arising from any contracts entered into between you and us
  • To notify you about any changes to our business or the products offered where it is in our legitimate interests to do so and where you have expressed an interest in the same previously or where such notification is required so as to allow us to perform any contractual agreement with you or where you have expressly opted into receiving such communications

Your rights

The law gives you certain rights in respect of the personal data that we hold, which you should be aware of:

  • You have the right to obtain your personal data from us except in limited circumstances. Where we provide it, the first copy will be free of charge, but we reserve the right to charge a small fee for additional requests.
  • You have the right to require us to rectify any inaccurate personal data we hold concerning you.
  • Taking into account the purposes of the processing, you may also have the right to have incomplete personal data completed, by means of providing a supplementary statement or otherwise.
  • You have the right to require us to erase your personal data on certain limited grounds (including where they are no longer necessary for the purpose for which they were collected or where you withdraw your consent and there is no other legal ground for the processing).
  • Where we process personal data either on the basis of consent, legitimate interests or contractual necessity, you provided the personal data to us, and we process that personal data by automated means, you have the right to require us to give you your data in a commonly used electronic format.
  • You have the right to object to our processing of personal data which we process on the grounds of our legitimate interests, although we do not always have to honour your objection. For more information see the section above titled “Withdrawing your consent and/or objecting to our processing”.
  • You have the right to require us to restrict the processing of your personal data on certain grounds, including where:
  • you contest the accuracy of the personal data and want us to restrict processing of your personal data while we verify its accuracy;
  • the processing is unlawful, but you request a restriction of the processing rather than erasure;
  • we (as controller) no longer need the data for the purposes of the processing, but you have told us you require us to retain that personal data for you to establish, exercise or defend legal claims; or
  • you have objected to us processing your personal data on grounds of legitimate interests and want us to restrict processing of your personal data while we consider your objection.

If you would like to exercise any of these rights, please contact us using the details set out below;

Contact: Richard Hill, Hills Ford, Worcester Road, Kidderminster, Worcestershire, DY10 1JB or on 01562 540550 or via email on kidderminster@hillsford.co.uk

Retention of Data

We regularly review our data retention periods and will only hold your personal data for as long as it is necessary to fulfil the purpose it was collected for, or as required by law, or as set out in any relevant contract we have with you. Further information on our data retention periods can be requested in writing.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics

We have Google Analytics Advertiser enabled on our website. Google Analytics Advertiser Features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these advertising features, we enable Google Analytics to collect data about our website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation. We will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature.

To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt-out, download and install the add-on for your web browser.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to Richard Hill,Hills Ford, Worcester Road, Kidderminster, Worcestershire, DY10 1JB or emailing us at kidderminster@hillsford.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Changes to this Privacy Policy

We keep our privacy policy under regular review. This policy was last updated May 2019.

End of notice.

16/05/19