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News
Hills Ford are proud winners of the the CarDealer Ewards 2010.
This category is aimed at franchised car dealers that represent just one brand – and edging into first place was Blue Oval dealer Hills Ford. With sites in Malvern and Kidderminster, the dealer scooped top spot with an impressive, bold and easy-to-use site.
Judges were impressed with the clear layout, eye-catching offers and the level of detail in the car listings – both new and used. Of particular interest was the integration of Twitter and Facebook links which allowed visitors to share cars they’d found on the social media websites.
Richard Hill, joint managing director, said: ‘We are extremely proud to have been voted the winner of the franchised dealer website category in this year’s Ewards. As a relatively young business we wanted to ensure we had an easy-to-use and uncluttered website that promotes our business and our key offerings while being user friendly and informative.
‘We felt it extremely important to have our contact telephone numbers prominent as I’ve always been amazed at how many sites have a fantastic homepage but don’t make it easy for the user to talk to someone. In addition it was a priority to have the ability to handle a number of photos for each used vehicle along with finance and product information.
‘Our web partner GForces has done a great job in meeting our needs and providing a website package that’s flexible and has some great functionality. Thanks to the judges – it’s a real honour to win this award.’
Tim Smith, Commerical Director of GForces comments: "Hills Ford have been with us for just over a year and Tim and Richard Hill have driven a web strategy that focuses on delivering clear messaging to the customer, especially on their latest offers. Both these award winners are also driving their online marketing efforts by utilising social media alongside SEO and PPC to drive leads in to their dealerships."