Hills Ford Privacy Policy
Here at Hills Ford we take your privacy seriously. When you buy a product or receive services from Hills Ford, certain information about you and your vehicle (personal information) will be collected. Please take a moment to read the Hills Ford Privacy Policy to understand the way that we collect and use personal information.
Who we share your information with
The information you provide will only be disclosed to relevant employees where required as part of their role in processes related to the items disclosed in the ‘How do we use your information’ section detailed further below in this policy. Some of your personal information may also be disclosed to:
Security of Data
What information will we use?
Hills Ford collects and holds personal information you provide when conducting a transaction with us, taking a test drive or when making an enquiry either in person, over the phone, by email or via the web.The personal information may include your name, address, phone numbers, e-mail addresses, vehicle information, driving licence details and national insurance number.
We will also collect information about your vehicle(s) including the model, age, registration number, vehicle identification number (VIN) and mileage. When you bring your vehicle in for servicing or repairs, we may collect diagnostic information about your vehicle and keep a record of the work carried out and parts supplied.
How do we use your information?
Your rights
The law gives you certain rights in respect of the personal data that we hold, which you should be aware of:
If you would like to exercise any of these rights, please contact us using the details set out below;
Contact: Richard Hill, Hills Ford, Worcester Road, Kidderminster, Worcestershire, DY10 1JB or on 01562 540550 or via email on kidderminster@hillsford.co.uk
Retention of Data
We regularly review our data retention periods and will only hold your personal data for as long as it is necessary to fulfil the purpose it was collected for, or as required by law, or as set out in any relevant contract we have with you. Further information on our data retention periods can be requested in writing.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Google Analytics
We have Google Analytics Advertiser enabled on our website. Google Analytics Advertiser Features include:
By enabling these advertising features, we enable Google Analytics to collect data about our website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation. We will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature.
To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt-out, download and install the add-on for your web browser.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to Richard Hill,Hills Ford, Worcester Road, Kidderminster, Worcestershire, DY10 1JB or emailing us at kidderminster@hillsford.co.uk
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
Changes to this Privacy Policy
We keep our privacy policy under regular review. This policy was last updated May 2019.
End of notice.
16/05/19