Comprehensive Roadside Assistance & Recovery from just £29.99 year when you have a service at Hills Ford*

Offer Applies to All Makes and Models

At Hills Ford we don’t just think this is a great service offer, we know it is!

Only £29.99 for 12 months comprehensive roadside assistance and recovery throughout the UK – which is for the car and any driver! Saving you over £100 a year against the retail price of the same AA cover.

Under £30 for yearly peace of mind, we think it’s one of the most cost-effective, sensible purchases any car owner can make when booking a service with Hills Ford. Just think, you could always go and buy four Big Mac meals instead!



GenAssist covers common driving challenges like misfuelling, a flat tyre or locking your keys in the vehicle.


Help when your vehicle has broken down at home, or within a 1/4 mile of it. If we can’t arrange a prompt repair, we will take you and your vehicle to the nearest garage, your home or another local destination.


Help when your vehicle has broken down more than a 1/4 mile from your home. If your vehicle cannot be fixed at the roadside, we will take you and your vehicle to the nearest garage, your home, or to an alternative local destination.


If we can’t arrange a prompt repair at the roadside or outside your home, we will transport you, your vehicle, and up to 6 passengers to your home, a garage or to any mainland UK destination of your choice.


Note you don’t have to have purchased your vehicle from us to take out one of our service plans!
Roadside Assistance


£29.99 for cars. £34.99 for vans and commercial vehicles. GenAssist cover applies to the vehicle registered. Cover applies in the UK only. GENASSIST is available for cover on vehicles up to 3,500kg gross vehicle weight. GENASSIST is designed as an emergency breakdown facility, any temporary repairs carried out by the operator to mobilize the vehicle must be followed up as soon as practicable with a permanent repair. GENASSIST does NOT cover attendance after an accident or following a breakdown which is the result of fire, theft or act of vandalism. GENASSIST does NOT cover ferry and toll fees, taxi fees, vehicle storage charges, any charges made to return the vehicle to the highway, vehicles immobilised by snow, flood or water and the cost of replacement parts, fuel, oil, keys, etc. GENASSIST will NOT provide service for breakdowns that occurred before agreement start date. GENASSIST will NOT provide service where the vehicle does not have a valid MOT or a current road fund licence. GENASSIST will NOT provide assistance where the breakdown has been caused by anything that is being towed by the registered vehicle (including trailer, caravan, horse box). GENASSIST will NOT attend a vehicle that is still mobile, safe and legal to drive. GENASSIST will NOT provide assistance for the registered vehicle if it is unattended. GENASSIST will NOT provide unaccompanied recovery for the registered vehicle.