Digital Marketing & Brand Manager

We are looking for an experienced, passionate and talented Digital Marketing & Brand Manager to be based at our Hills Ford dealership in Kidderminster who will work across all our exciting brands.

MAIN PURPOSE OF THE JOB:

1.To develop, implement, administer and evolve the digital marketing strategy for the Group businesses after an evaluation of the current situation

2.To work with the Group Marketing Operations Director to develop, manage plus evaluate quarterly and annual marketing plans

3.Plan and administer all web, SEO, PPC, email, social media, online PR and display advertising campaigns

4.Maintain and evaluate our social media presence and create content whilst liaising with the marketing team to grow followers and engagement

5.Measure and report performance of all digital marketing campaigns whilst assessing against goals – ROI and KPIs.

6.Identify trends, insights and optimise spend and performance based on these insights.

7.Be a primary contact with online agencies and partners

8.Evaluate emerging technologies recommending perspective and adoption across MTCR brands

9.Manage appropriate redesign and implementation of any MTCR company website

10.Manage all website content, creation of new pages, linking, creating SEO friendly copy and image uploads via CMS

11.Improve the usability, design, content, conversion and engagement of all MTCR websites

12.Evaluate customer research, market conditions and competitor data

13.Ongoing marketing team support for product placement, shows and events when necessary.

OBJECTIVES & KEY TASKS

1.Day-to-day management of all MTCR websites and related digital platforms

2.Design and implement online surveys, e-shots and direct response campaigns

3.Manage consumer e-mail marketing campaigns to drive engagement and click through

4.Take responsibility for planning and budgetary control of all consumer focused digital marketing

5.Review new technologies and ensure MTCR is at the forefront or developments in digital marketing

6.Lead the digital strategy across the MTCR group of businesses

7.Manage all MTCR digital agency partners

8.Build and maintain digital advertising campaigns, support other businesses when required – Google Ads, Facebook Ads & Instagram Ads etc.

9.Oversea sales contact and prospect management system – Dealerweb

10.Oversea the extraction and manipulation of data from CRM systems

11.Generate data for sales campaigns

12.Oversea production of quarterly sales mapping reports for all businesses

13.Take responsibility for all phases of interactive and digital project planning, design and execution serving as the primary expert and point of contact for interactive platforms and system interfaces

14.Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate

15.Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics to produce bi-monthly updates to the Directors and senior management advising on trends and proposed actions

16.Build upon existing platforms, generating unique content for social media to engage with and grow our target audience

17.Ownership and completion of all manufacturer partner dealer marketing planners

18.Proactively getting involved with the sales process to understand the demand and requirements from the sales functions

19.Support marketing colleagues with attendance at shows and events when necessary.

Sponsorships

1.Maintaining existing and newly created online sponsorships

2.Be proactive in the creation of new online relationships and sourcing new online sponsorship opportunities.

Miscellaneous

1.Identifying potential market opportunities for all business areas

2.Maintain an understanding of local market conditions and local competitor activity.

Please send your CV to smurray@hillsford.co.uk

MTCR Marketing Ltd is a well-established, Worcestershire based company with a diverse portfolio of businesses comprising Hills Ford, Hills Automotive, Hills Campervans, Hills Contracts, Hills Self Store, Brookhire, BH Motors and Creation449.