NEW FORD PUMA

New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency

AVAILABLE DECEMBER 2019

Engineered to help you get the most out of today’s modern living.

With innovative ‘human-centric’ design, bold SUV exterior styling, and a sophisticated hybrid powertrain:

Ford Puma doesn’t seek your attention – it quietly demands it.

New Ford Puma

The new Ford Puma SUV-inspired compact crossover fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology.


The stylish Ford Puma introduces a new chapter in Ford’s design identity with charismatic and seductive styling that belies unprecedented compact crossover practicality, supported by innovative rear stowage concepts that offer practical solutions to everyday storage problems.

Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid electrified powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0-litre EcoBoost petrol engine to deliver up to 155 PS.

New Ford Puma

The new Ford Puma introduces a new chapter in Ford’s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres.

Driving Experience

The Ford Puma has a range of innovative features designed to improve your driving pleasure. Such as Selectable Drive Modes and Ford Co-Pilot360, an impressive set of assistance technologies working together to help manage acceleration, braking, and even steering. These include Adaptive Cruise Control, Pre-Collision Assist, and Evasive Steering Assist, all keeping a watchful eye on the road ahead, alerting you to potential hazards.

A smarter cruise control

Adaptive Cruise Control adjusts your cruise control speed based on the vehicle ahead. Simply enter the desired speed and distance from the vehicle in front, and Adaptive Cruise Control will automatically maintain the set distance if traffic conditions do not allow travel at the desired cruising speed.

More responsive steering in emergencies

Emergency Steering Assist helps you steer around stopped or slower vehicles to avoid collisions. The system uses radar and a camera to detect slower-moving and stationary vehicles ahead, and provides steering support to help you avoid a vehicle if a collision is imminent. The technology activates if there’s insufficient space to avoid a collision by braking and you initiate evasive action.

Driving dynamics tailored to you

Personalise your driving experience using Selectable Drive Modes by altering the Puma’s throttle response, steering, and even gear-change behaviour to match your driving style. There are five different modes including Normal, ECO, Sport, Slippery and Trail. Key information displayed via the 12.3” digital instrument cluster changes between unique colour themes according to which drive mode you have selected.

Makes parking easy…

Bollards, bicycles, low walls… The rear-view camera shows what’s behind you on a screen built into the centre console. As well as revealing objects you might miss, the system displays virtual lines to help you park into the smallest of spaces. The camera activates automatically when you select reverse gear.

…or just let Puma do the parking

Parking in a busy street or a tight space can be tricky. But with Active Park Assist, the Ford Puma makes it easier than you’d ever believe possible. Once activated, the system can identify a suitable parking space, and then automatically steer you in. It can manoeuvre you out of spaces too. All you need to do is operate the accelerator, brake and gears.

Headlights that help you see around bends

Puma’s LED headlights deliver a precise and intensely bright light beam pattern. These also include unique, signature design LED daytime running lights, as well as static cornering lights to illuminate the inside of a corner when you turn the steering wheel beyond 30 degrees.

An extra pair of eyes

The Blind Spot Information System uses RADAR sensors to see vehicles that may be hidden in your blind spot. They’re situated on either side of your Puma and alert you with an orange light, clearly displayed in the side door mirror.

Watches for vehicles as you reverse

Cross Traffic Alert is part of the Blind Spot Information System. When you’re reversing out of a space and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology illuminates a light in the wing mirror too (left or right depending on the direction of oncoming traffic).

Spots the road signs you might miss

Whether the signs are at the side of the road or above it, permanent or temporary, Traffic Sign Recognition can identify them. Icons for speed limits and no-overtaking signs are displayed on the instrument cluster, alerting you to changing restrictions.

Comfort and Convenience

Not only great to look at, but clever too. The Ford Puma cabin wraps you in stylish design and leather-trimmed refinement. Front seats include lumbar support and massage function for added levels of comfort. And bright-finish interior detailing elevates the feeling of sophisticated style. While a host of clever features and innovative technologies puts you in complete control. From the 12.3" digital instrument display cluster, and advanced 8" touchscreen display, to a host of additional services and features available through your SYNC 3 infotainment system and FordPass Connect embedded modem – every element has been designed to make your drive as effortlessly enjoyable as possible.

The key to a more connected world

Ford Puma is available with FordPass Connect modem*. The system provides a range of invaluable benefits, including up to 4G LTE WiFi†† for up to ten devices, and real-time traffic‡‡ updates delivered straight to your in-car satnav. In the event of an accident, FordPass Connect will even place an eCall** to the emergency services providing your vehicle’s location.

Download the FordPass app to access even more features

FordPass Connect becomes even more powerful after it’s been paired with your smartphone via the FordPass app. Once connected, you’ll unlock a range of innovative new features. For example, you can use your phone to locate your vehicle, lock and unlock it remotely. You can monitor fuel level, mileage and tyre pressure, and get vehicle health alerts direct to your phone. You can also program your satnav from home by sending a destination directly from your phone to the car.

Display your preference

A unique focal point to the Puma interior is the new digital instrument cluster. This clever 12.3" colour LCD display uses free-flowing technology, allowing the screen to curve with the vehicle facia for a more seamlessly flowing interior. Information is displayed in high definition using intuitive and easy to read icons, and changes colour and configuration to suit to the drive mode you have selected.
You can also prioritise which information is displayed, including navigation alerts, as well as programme the preferred pre-sets of individual drivers. 

Go hands-free with SYNC 3

Ford SYNC 3 is a state-of-the-art system that enables you to stay connected and control your phone, music and navigation system with natural voice commands. You can even call up a list of local restaurants just by saying “I’m hungry”. It can read out your text messages too. The colour touchscreen features pinch-and-swipe gestures for intuitive navigation. SYNC 3 also connects to Apple CarPlay and Android Auto, and with AppLink, you can access some of your favourite smartphone apps.

Music, as it’s meant to be heard

Whatever your taste in music, it deserves to sound as the artist intended. That’s exactly what you can expect form the new Ford Puma. Why? Because it’s available with B&O. A premium level 575-watt audio system has been designed and fine-tuned for Puma by specialist B&O sound engineers. This rich, powerful 10-speaker set-up includes a subwoofer cleverly incorporated within the rear bulkhead, so that none of the Puma loadspace is compromised. So, turn it up and enjoy your favourite bands and songs in the concert hall that is your car’s cabin.

Lumbar massage seats

The Ford Puma’s driver and front passenger seats are enhanced by a lumbar massage function for additional comfort and support. Activated at the push of a button, the 3-way adjustable massage settings revitalise tired muscles – ideal for longer journeys.

Let in some sunshine

The Puma is available with a full-length panoramic roof that completely replaces the steel roof panel. This lets natural light flood into the car to create a light and airy interior. The front half is power-operated and can tilt or slide right back, and a full-length, retractable sunshade lets you open the glass to get some fresh air while staying protected from the sun.

Performance and Efficiency

A new age of cleaner hybrid electric vehicles is here, and Ford Puma embodies this new direction. Offering a choice of new forward-thinking, advanced EcoBoost hybrid petrol options, the Puma engines deliver outstanding performance, together with impressive fuel economy and noticeably lower CO2 emissions figures than other conventional, non-hybrid engines.

What is Hybrid?

Puma’s EcoBoost Hybrid technology incorporates a small electric motor with a 48 volt battery to help improve efficiency. This mild hybrid powertrain, cannot be driven solely on electric power; instead the electric motor provides additional support to the petrol engine when needed and uses regenerative braking technology to recharge the battery, helping both to increase your vehicle fuel economy, and reduce emission figures. There’s also no need to connect Puma to an external power source, as the 48 volt battery pack is recharged while you drive.

Award-winning performance

Clean doesn’t have to mean compromised. The 1.0-litre Ford EcoBoost petrol engine is a six-time winner at the International Engine of the Year awards. And no wonder. Available on Puma with a choice of 125 PS or 155 PS hybrid options, you’ll enjoy all the uncompromised performance you’d expect from a conventional 1.5-litre engine, but with round better fuel economy and lower CO2 emissions – making it not only cleaner for the environment, but also kinder on your running costs!

A 6-speed manual transmission

The 6-speed manual transmission in the Puma has been optimised to make gear selection easier, more precise and quieter. It has been specially engineered to improve driving dynamics and reduce fuel consumption, too, helping to make your drive more exhilarating whilst reducing trips to the petrol station.

Safety and Security

From alerting you to potential collision hazards, to clever systems that help you to maintain traction and stability: your safety is our concern. That’s why the Ford Puma comes loaded with clever assistance technologies, all designed to help keep you, your family and other road users protected.

A system that can help protect pedestrians

Pre-Collision Assist with Pedestrian Detection uses camera technology to scan the road ahead. If a collision risk with a vehicle, pedestrian or cyclist is detected, it’ll then provide you with a warning. If you don’t respond in time, the system can automatically apply up to full braking force to help reduce the severity of, or even eliminate, some frontal collisions.

Maximises braking in an emergency

Emergency Brake Assist is designed to recognise an emergency braking situation and optimise the pressure within the braking system to provide maximum stopping power.

An early warning if a tyre is going flat

If it detects any of your tyres starting to lose pressure during your journey, the Tyre Pressure Monitoring System warns you by lighting up an icon on the instrument panel.

Keeps you in control

Electronic Stability Control constantly monitors your vehicle’s progress. Using advanced sensors from the anti-lock braking and Traction Control System, it can detect when a vehicle is losing grip and automatically apply a braking pulse to individual wheels to help stabilise it.

Maximum grip with minimum effort

An advanced Traction Control System eliminates excessive wheelspin and gives you the best possible grip, performance and stability, just when you need it most. The system constantly monitors and adjusts the power delivered to the vehicle’s individual wheels ensuring maximum contact and grip when you’re accelerating.

Utility

 Modern living often requires an inventive approach to how you occupy space. With best in class uncompromised rear load space capacity, the Ford Puma embraces this way of thinking.

Aside from stylish flair and commanding presence, Puma’s beautifully-sculpted exterior is balanced with thoughtful functionality. Delivering real versatility within the details of its design.

Now that’s neat!

The Puma loadspace incorporates an innovative new MegaBox lower load compartment. Not only providing an extra 80-Litres of storage space, and able to house items up to 115 cm tall if needed, the MegaBox also features a waterproof lining and drain plug, making it easy to clean with water and the ideal space for storing wet boots or muddy sports gear.

All the space you need

Whatever series option you choose, Ford Puma is gives you all the storage space you need. The rear seats can be split 60/40 to maximise versatility, and can even fold flat to give you more luggage space when you need it.

Adaptive Parcel Shelf

Ford Puma features an adaptive rear parcel shelf which is not fixed to the second row of seats and raises with the tailgate, meaning that it can adjust its position to allow room for larger storage items.

No more rummaging around for your keys

Hands-free tailgate makes access to your Puma load compartment is easy, even when your hands are full. With your KeyFree key fob in your pocket or bag, simply use a gentle foot movement under the centre of the rear bumper and the hands-free tailgate will operate without you having to touch a thing. It can also be opened and closed while sitting inside the car.